Spotify to launch badge identifying AI music
The move is the Swedish company's latest effort to be transparent about how the music on its platform was made, amid growing concern across the music industry over AI-generated content overwhelming streaming catalogues.
Spotify plans to debut a new AI Persona badge on September 15th, designed to clearly mark AI-generated music content, as opposed to music created by real human artists. The streaming platform expressed concern that listeners often mistake AI-generated personas for genuine human artists, leading to confusion.
This new feature is part of Spotify's ongoing commitment to transparency in the music industry, where there is increasing worry about AI-generated content dominating streaming libraries. In April, Spotify introduced the Verified by Spotify badge, which confirms that a profile has been vetted and adheres to the company's authenticity standards.
In addition to artist profiles that explicitly identify themselves as AI Personas, Spotify will also begin applying the new badge to relevant profiles. However, the company will not include AI Personas in editorial or personalized recommendations, unless a user specifically follows an AI Persona.
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