Ruto: Creative talent to drive economy post Vision 2030

President William Ruto has proposed leveraging Kenya's abundant creative talents to bolster the economy beyond Vision 2030. He emphasized the government's commitment to bolstering copyright protection and expanding digital platforms for artists. At the State Concert of the 98th Kenya Music Festival, winners were awarded Sh5 million, and a national talent search entity will identify and nurture creativity in various fields throughout the year.

The inaugural theme, "Kenya Beyond 2030," will be adopted by school creative events. Dr. Ruto urged young people to envision Kenya's future development, highlighting the potential of the global music industry, which generated Sh4.1 trillion last year. The First Lady, Rachel Ruto, expressed her enjoyment working with children, while school performances showcased Kenya's cultural diversity.

The Deputy President, Kithure Kindiki, emphasized the importance of music and humanities in education. The government is leveraging technology to expand market opportunities for Kenyan content, such as the SomaPlay platform, and has partnered with Meta to open Facebook monetisation to Kenyan creators. The Ministry of Education will now recognize young scientists and innovators at State House, with the annual Kenya Science and Engineering Fair winners showcasing their inventions there.