Laufey created a ‘third space’ with her annual fan event, ‘A Very Laufey Day.’ Then it exploded
NEW YORK (AP) — It was 2023 when Laufey, the Icelandic singer-songwriter known for her neoclassical jazz-pop, decided to create a global fan event. Her second album, “Bewitched,” was soon to be released and she wanted to do something big to celebrate it.…
Laufey, the Icelandic neoclassical jazz-pop singer-songwriter, launched her annual fan event "A Very Laufey Day" in 2023 to accompany the release of her second album, "Bewitched." The Grammy-winning artist curates itineraries for fans across the globe, inviting them to immerse themselves in the music and explore "third spaces" that foster community and connection.
With the event now in its fourth year, it has grown significantly, expanding to 75 cities in 25 countries for 2026's "A Celebration of the Arts" theme. This year's edition features performances in symphony orchestras, ballets, jazz, opera, and theater, as well as events in libraries, bookstores, coffee shops, and ice cream parlors.
Laufey has partnered with renowned museums worldwide, including the Guggenheim, the Los Angeles County Museum of Art, the Museum of Contemporary Art Chicago, London's Tate Modern, Chile's Museo Nacional de Bellas Artes, and Seoul's Daelim Museum. The event aims to bridge the gap between her predominantly Gen Z and Gen A audience and high cultural experiences, making them more accessible to fans worldwide.
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