Coupang launches premium private label with toilet paper at the center
Coupang's private-label arm, CPLB, is betting that shoppers will pay for better daily essentials without paying a premium, launching its first upscale private-label brand on Friday. CPLB said it officially introduced Hannundamda, a brand built around household necessities that aims to combine higher quality with reasonable prices. The brand's first product is Soonyeon premium toilet paper, made…
Coupang's private-label division, CPLB, has introduced its first upscale private-label brand called Hannundamda, with a focus on household essentials. The brand aims to deliver higher quality products at reasonable prices. The first product in the lineup is Soonyeon premium toilet paper, made with 100% natural, high-weight paper to provide a thicker and more cushioned feel compared to conventional toilet paper.
The sheets are 102 millimeters wide, while the paper weight is 15.5 grams, exceeding the typical range of 13 to 14 grams. This product also contains moisturizing ingredients derived from Vaseline, designed to give a softer and more moisturized experience. CPLB plans to expand Hannundamda beyond toilet paper, adding products in kitchen, household care, and food categories, including kitchen towels made with specially processed high-weight paper to improve absorbency.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
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