Coupang launches premium private label with toilet paper at the center
Coupang's private-label arm, CPLB, is betting that shoppers will pay for better daily essentials without paying a premium, launching its first upscale private-label brand on Friday. CPLB said it officially introduced Hannundamda, a brand built around household necessities that aims to combine higher quality with reasonable prices. The brand's first product is Soonyeon premium toilet paper, made…
Coupang, a major e-commerce company, has launched a premium private-label brand called Hannundamda, with a focus on daily essentials. The brand is the creation of Coupang's private-label arm, CPLB. The first product under this brand is Soonyeon premium toilet paper, which offers a unique combination of higher quality and reasonable pricing.
The toilet paper is made from 100 percent natural, high-weight paper that is thicker and more cushioned compared to conventional toilet paper. It is 102 millimeters wide, as opposed to the standard 95 millimeters, and has a paper weight of 15.5 grams, surpassing the typical 13 to 14 grams. Additionally, the Soonyeon toilet paper contains moisturizing ingredients derived from Vaseline, which aim to provide a softer and more moisturized feel.
The company plans to expand Hannundamda beyond just toilet paper, with products set to include kitchen items, household care, and food items in the future. Among the upcoming household products are specially processed kitchen towels designed to improve absorbency with high-weight paper.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — it may contain errors, so check the original before relying on it.
