SMEs told to tap partnerships to access international fashion market

Kenyan small and medium-sized enterprises (SMEs) in the fashion industry have been encouraged by the Kenya National Chamber of Commerce and Industry (KNCCI) to collaborate with Chinese firms to expand their reach in the global market. At the 2026 East Africa Fashion Life Show, KNCCI President Dr Erick Rutto highlighted how the event would provide a platform for Kenyan businesses to exhibit their products, forge international connections, and discover new opportunities.

Rutto emphasized that the show serves as a crucial meeting point for Kenyan enterprises and international stakeholders, including manufacturers, distributors, and investors. He urged businesses in various sectors, such as manufacturing, textiles, apparel, fashion, cosmetics, home décor, and consumer goods, to leverage the exhibition to establish valuable business relationships and explore avenues for growth and exports.

KNCCI National Director Ken Onditi stressed the importance of stronger partnerships among manufacturers, exporters, distributors, investors, and buyers to help local enterprises gain access to new markets and compete effectively in the global economy. Onditi pointed out that such partnerships can facilitate technology transfer and enable businesses to tap into regional and international markets.

The exhibition is also seen as a testament to the strengthening commercial ties between Kenya, China, and the broader East African region, offering businesses the chance to explore partnerships beyond conventional buyer-seller relationships. Afripeak Expo Kenya Managing Director Gao Wei noted that the expansion of the Fashion Life Show underscores the increasing demand for direct engagement between African buyers and international manufacturers.

The exhibition showcases a wide range of products, including textiles and apparel, footwear, fashion accessories, beauty products, household goods, electronics, home appliances, lighting, and packaging solutions.