Burnley drop shirt sponsor after 42 days

Burnley, a football club, has abruptly terminated their sponsorship with Finotive One, a trading ecosystem, just 42 days after signing the contract. The decision comes just as the new season approaches, potentially resulting in significant financial consequences for the club. The club has offered full refunds or exchanges to fans who purchased the 2026-27 home and away shirts featuring the Finotive One logo on the front.

However, the promotional video featuring notable figures like JJ Watt, James Anderson, and Arnold Schwarzenegger is now no longer relevant, and the shirts have been removed from the club's website. Fans may choose to keep the shirts as collector's items, but most are expected to accept the offer of new shirts with the sponsor Vertu Motors.

The sudden change in sponsorship has left fans puzzled, as the club had previously played pre-season matches wearing kits with the Finotive One logo. The removal of news articles related to the Finotive One deal from Burnley's official website further adds to the mystery surrounding the sudden termination of the sponsorship. This is not the first time Burnley has faced issues with their shirt sponsorship; they previously replaced LoveBet, an Asian betting brand, after two years due to financial difficulties.

Throughout AIK Capital's ownership, betting companies dominated the club's sponsorship deals, with the last one being 96.com, a gambling website run by TGP Europe. Burnley is currently sponsored by Vertu Motors, a UK-based car dealership that has sponsored the club since 2022.