Burnley drop shirt sponsor after 42 days
Burnley drop their shirt sponsor just two days before their opening Championship match against West Ham - and only 42 days after signing the deal.
On Friday, Burnley ended their 42-day partnership with Finotive One, their shirt sponsor, just as the new season was set to commence. The club has not disclosed the specifics behind the decision but it is likely to incur significant costs. Burnley has offered full refunds or exchanges to fans who purchased the 2026-27 home and away shirts featuring the Finotive One logo.
The promotional video featuring JJ Watt, James Anderson, and Arnold Schwarzenegger is no longer relevant, and the official website has removed any mention of the Finotive One deal. Fans may keep their shirts as collectibles, but most will accept a new shirt bearing the Vertu Motors logo. This abrupt change in sponsorship comes after Burnley had previously faced issues with gambling-related brands, with their current deal being their most lucrative one.
Written by urgent.news from BBC Sport Football's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Burnley drop shirt sponsor after 42 days bbc.co.uk
