An ‘influencer’ degree? Colleges bet on content creator major as critics question its value
Ask a teen what they want to be when they grow up, and there’s a fair chance being an influencer is on their list. Digital media and the people who star in it have been cultural mainstays for teens’ entire lives, so creating social media, video or podcast content seems a natural,…
A boy rides an e-bike in Santa Monica, Calif., on Monday, Aug. 10, 2026. (AP Photo/Jae C. Hong) 2026-08-14T04:03:32Z Teens frequently express their aspiration to become influencers, as digital media and the personalities who inhabit it have long been a staple of their upbringing. Consequently, the prospect of pursuing a college degree in content creation appears to be a logical and unconventional career choice.
Arizona State University recently introduced a new bachelor's degree in content creation, which is administered through its Walter Cronkite School of Journalism and Mass Communication. The program's curriculum mirrors that of ASU's existing mass communication and media studies degree, with the primary distinction being specialized electives focusing on podcasting, studio production, and on-camera presence.
ASU's announcement has drawn swift criticism from various quarters, stemming from individuals who perceive content creation as an unqualified profession, as well as those who doubt the worth of a college degree in launching a career in social media. However, ASU is not the inaugural institution to offer such a program, nor is it the first to present content creation courses.
Universities across the nation, striving to attract a dwindling student population, are developing new majors designed to equip students with the necessary skills for modern careers. The efficacy of these degrees in securing employment is a topic of ongoing debate. College courses in content creation have sparked controversy Critics have long expressed their disapproval of higher education institutions offering classes centered around the rapidly expanding content creation industry, with several universities now providing certificate or minor programs in the field.
Syracuse University, Quinnipiac University, and Colorado State University have all established minors, while St. Bonaventure University announced the launch of a content creation major just last winter.
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