Wirtschaftskrise: „Die Kennedy aus Bolivien“ – warum Lateinamerikas Eliten diese Tiktokerin um Rat fragen
Sayuri Loza zählt zu den einflussreichsten indigenen Stimmen Boliviens. Eine Begegnung mit ihr in El Alto, wo die Influencerin wie ein Popstar gefeiert wird.
In the economically troubled nation of Bolivia, a 42-year-old woman named Sayuri Loza has become a highly influential figure. Known primarily by her first name on the social media platform TikTok, where she boasts an impressive 75,000 followers, Loza is one of the most widely reached political and cultural commentators on the continent.
Despite her unassuming appearance – a slender, serious-looking young woman wearing a brightly crocheted hat and a blue woolen jacket on the sunny streets of El Alto, Bolivia's second-largest city – Loza commands the attention of locals and passersby alike. On bustling market streets, young women excitedly approach her to request selfies, while vendors and cooks eagerly greet her in return. Even older women in traditional Aymara attire, adorned with embroidered scarves and woven hats, approach her for advice.
At first glance, one might mistake Loza for a typical university student. However, her online presence reveals a far more profound role. With her deep understanding of Bolivia's diverse population, she has emerged as a crucial mediator during the country's current political and social crisis. Loza's influence spans across different segments of Bolivian society, bringing together indigenous youth, journalists, politicians, and entrepreneurs.
By leveraging her significant reach on TikTok, she has become a beacon of hope, bridging divides and providing guidance during these challenging times.
Written by urgent.news from Handelsblatt's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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