Pandora CEO says new jewellery collections drive growth

Pandora's chief executive, Berta de Pablos-Barbier, claims that the company's growth is being fueled by new jewelry collections, despite US consumer sentiment remaining negative. In an interview, de Pablos-Barbier stated that the distinctiveness of these new collections is proving to be effective in driving growth for the company. She noted that Pandora recently increased its 2026 profit outlook due to tax refunds from US tariffs and reported stronger-than-expected sales in the second quarter.

The CEO highlighted that extreme heatwaves across Europe this summer have impacted store traffic, prompting shoppers to shop online more frequently. De Pablos-Barbier explained that people were staying at home due to the heat and opted to avoid going out on the streets. The Pandora Wonders line, featuring unique pearl charms shaped as a frog, pufferfish, or mushroom, is set to launch in July during Paris's Haute Couture week as part of a new design drive spearheaded by the CEO.

While comparable sales in Europe and North America declined in the second quarter, Pandora's overall organic growth of 3% exceeded analysts' expectations of 2%. In the US, the company's largest market, consumer sentiment continued to be weak due to factors such as the Iran war and economic uncertainty, which have made consumers less inclined to spend.