The dangerous ‘pop traps’ used by the gaming industry to seduce women
Digital prediction platforms are turning to popular culture and social media to attract a female audience. What are the consequences of disguising gambling as lifestyle content?
It's not betting, it's girl math, Nancy Walecki titles an article in The Atlantic in which she reflects on how the betting industry tries to conquer the female audience with matcha tea memes, girlboss-style ads and pop culture-linked predictions. On the popular predictive betting website Kalshi, some of the predictions are about whether Timothée Chalamet and Kylie Jenner will get engaged this year or if it will be Gigi Hadid or Adriana Lima who will wear the coveted Fantasy Bra at the upcoming Victoria's Secret show.
Translated by urgent.news. Machine-written — may contain errors; check the original before relying on it.
