Wirtschaftskrise: „Die Kennedy aus Bolivien“ – warum Lateinamerikas Eliten diese Tiktokerin um Rat fragen

In the Bolivian town of El Alto, Sayuri Loza, a 42-year-old influencer, has become a key figure in navigating the country's political and social crisis. At first glance, she may seem like a young student, but her attire and interactions with local vendors suggest otherwise. Sayuri, who has 75,000 followers on TikTok, speaks Aymara, the indigenous language of her mother, and uses it to discuss Bolivian politics and economics in her short videos.

She promotes indigenous avant-garde fashion, discusses with influential artists, and provides insights into the real estate market and fast food industry. While predominantly speaking Spanish in her videos, Sayuri's influence spans various aspects of Bolivian life, making her a recognizable figure among indigenous audiences. She emphasizes the importance of celebrating indigenous symbols, even as the Aymara language, her mother tongue, is at risk of dying out.

As a businesswoman, hatter, and influencer, Sayuri embodies the entrepreneurial spirit of El Alto, a city that thrives on capitalism and symbol-building. She cautions politicians and entrepreneurs that Bolivians respond more to symbols than economic figures. Sayuri, who hails from a political dynasty, has seen her mother Remedios become a nationally known radio and television personality.

Her father, Carlos Palenque, is a prominent media mogul and politician. Despite her unique background, Sayuri's analysis of Bolivian politics is clear and effective, stemming from her dual role as an insider and outsider.