O Banco Carrefour não quer só emitir cartões. Seu CEO tem uma estratégia
Quando Felipe Gomes chegou ao Banco Carrefour três anos atrás, encontrou uma instituição pressionada pela queda do lucro e do resultado operacional. Após cinco anos no comando da operação brasileira da Ticket, da francesa Edenred, o executivo desembarcou com um plano para reorganizar o banco e recuperar sua capacidade de crescer. Na primeira etapa, o […] The post O Banco Carrefour não quer só…
Felipe Gomes, CEO of Banco Carrefour, aims to transform the bank into a multiproduct institution. After taking over three years ago, the bank faced declining profits and operational results. Gomes implemented a plan to reorganize the bank and boost its growth potential. Initially, focus was on profitability, with stricter credit criteria, redefined low-volume operations, and cost control below inflation.
Customer acquisition through stores and digital channels was emphasized, along with increased sales of loans, insurance, and other products for existing cardholders. In 2024, the integration of the group's brands began, focusing on "transversality" – all cards having benefits across all group stores. This strategy helped the bank and Carrefour Brasil see their operations as parts of a single ecosystem.
The bank's liquid profit quadrupled in three years, reaching R$300 million, and the credit portfolio grew 56% to R$26.4 billion. Gomes now plans to expand the bank into a multiproduct institution, including a digital account, personal loans, insurance, services for businesses, ATMs, and receivable anticipation.
Written by urgent.news from Brazil Journal's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
