My favorite dating app just released *another* safety feature

Pure, the highly-rated dating app known for its sex-positive approach, has introduced a new feature called My Media Rules to address the issue of cyberflashing. Cyberflashing refers to the act of receiving unsolicited explicit photos or images through online dating platforms. According to Pew Research Center, approximately 38% of online dating users, particularly women aged 18 to 49, have reported receiving such messages or images they did not request.

To tackle this problem head-on, Pure has developed My Media Rules, a feature that empowers users to set their own boundaries for media sharing within the app. These boundaries can be applied universally or on a chat-by-chat basis, allowing users to choose to auto-block nude pictures, disable media sharing altogether, or keep the option open.

If a graphic image is encountered for the first time, Pure will prompt users to adjust their filters immediately and decide whether they want to continue communicating with the person who sent the image. The app also automatically blurs sensitive content to ensure user privacy. Vicki Rool, Head of Trust & Safety at Pure, emphasized the importance of privacy, respect, and consent in the app's community, stating that the new feature was developed in response to users' requests for greater control over incoming media while preserving the app's unique spontaneity.

My Media Rules complements Pure's existing privacy tools, such as anti-screenshot protection, sensitive content blurring, and self-destructing photos and videos, making it an even more appealing choice for users seeking a secure and enjoyable dating experience.