Major Dating App Ends Women-First Messaging Rule
Bumble is moving away from its signature women-first messaging rule, allowing either person in a match to start a conversation, … Read More The post Major Dating App Ends Women-First Messaging Rule appeared first on ProPakistani .
Dating platform Bumble is discontinuing its distinctive women-first messaging rule, allowing either party in a match to initiate conversation, in order to increase user engagement. Introduced in 2014, the women-first policy required women to make the first move in heterosexual matches. The adjustment stems from industry-wide challenges such as reduced growth, diminished user interaction, and fewer paying subscribers.
Bumble's parent company, Match Group, which owns Tinder as well, has been unveiling fresh features and AI-driven tools to keep users active on their platforms.
Recent tests conducted by Bumble in Canada indicated a positive response, with enhanced chat engagement, reduced lapsed interactions, and more reciprocal conversations after implementing the changes. The company is also extending the response window from 24 hours to 72 hours, with the aim of minimizing matches that expire without conversation.
Bumble's founder and CEO, Whitney Wolfe Herd, explained that the modifications were implemented to provide users with "greater flexibility, less pressure, and more opportunities to forge genuine connections." This decision coincides with Bumble's financial struggles, as reported revenue from paying users dropped by 16.4% and the company projected lower-than-anticipated third-quarter earnings.
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