‘It’s more of a lifestyle, a fashionable device, not just tech’: We Are Rewind’s CEO on how the Pink Floyd collab is turning cassette players into ‘collector’s items’
I spoke with We Are Rewind CEO Romain Boudruche about the inspiration behind the Pink Floyd WE-001, cassettes coming back, and his plans for future collabs.
Romain Boudruche, CEO of We Are Rewind, speaks passionately about the company's collaboration with Pink Floyd and the resurgence of interest in cassette players among Gen Z. The collaboration resulted in the WE-001 cassette player, which has been met with great acclaim. For Boudruche, the player is more than just a device; it is a lifestyle and an art object, exuding a sense of exclusivity due to its premium aluminum construction.
The popularity of cassettes and vinyl among younger generations is driven by the tactile experience and the ability to disconnect from the constant distractions of digital media. The company aims to keep physical media alive and relevant in an age where digital subscriptions and notifications are prevalent.
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