Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
The legendary Japanese chain known for its heavenly cream puffs has only a handful of stores where you can pair pastry with an icy treat. Japanese cream puff (“choux cream”) specialty store Beard Papa’s has got to be home to one of the best scents on this planet. Whether you’re strolling leisurely while shopping or […]
Only one Beard Papa’s store in eastern Japan sells soft serve ice cream in a cream puff pastry. Known for its iconic cream puffs or "choux cream," Beard Papa’s has recently introduced frozen custard soft serve at select locations. Last July, the fourth and latest location opened in Aichi Prefecture, but the only one east of the Kanto region is in Higashimatsuyama, Saitama Prefecture.
This store is the closest to Tobu Railway’s Takasaka Station, accessible by train, bus, or a 20-minute walk from Peony Walk Higashimatsuyama shopping center. On a relatively warm day, a reporter and a group visited the store, eager to taste the unique pairing of soft serve and puff pastry. The soft serve was creamy and rich, complementing the flaky puff pastry base, creating an exquisite flavor combination.
Despite the heat, the reporter and others enjoyed the treat inside the puff pastry. While the store has been open for a year since its introduction, the reporter suggests that Beard Papa’s should consider adding more locations in eastern Japan to offer this unique menu item.
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