The end of ultra-glowy makeup: 'Cloud skin' takes over beauty trends

Just as summer arrived and the popular "glass skin" look became easily achievable, a new makeup trend emerged: Cloud Skin. This emerging style delivers a soft, semi-matte, velvety and luminous finish that resembles sunlight filtering through clouds. Parallel to this, hybrid makeup products have begun to proliferate, composed of roughly 80% skin care and 20% pigment.

The hybrid revolution has blurred the lines between skincare routines and makeup routines. Consumers now expect products that not only cover their skin but also care for it. Foundations and base products have transformed into hybrids that are 80% skin care serum and 20% color pigment. These hybrid products enable the creation of the sought-after Cloud Skin effect.

Among the standout products in the hybrid category are hydrating primers, tinted serums, treatment concealers, skin-care blushes, and lip products. The secret to achieving the Cloud Skin look lies in working in layers and paying close attention to texture. Begin by preparing the skin, which serves as the foundation for everything. Cleanse the face and apply a rich hydrating serum or moisturizing primer to saturate the skin with moisture while creating a smooth, flexible base that allows makeup to sit naturally on the skin.

Next, apply a lightweight hybrid base, such as a tinted serum or hydrating primer. Use your fingers or a damp sponge to blend the product into the skin, ensuring a sheer and breathable coverage. Targeted corrections can be made with treatment concealers, which address issues like dark circles while also providing skin-care benefits. Apply only a small amount of the concealer and gently pat it into the skin.

To create the "cloud" effect that distinguishes Cloud Skin from the glass skin look, use a very fine translucent powder. Apply powder only to the T-zone and areas prone to oiliness, leaving the rest of the face powder-free. This results in a soft, matte center framed by a gentle glow that catches the light. Cloud Skin appears to be more than just a passing trend.

It represents a broader shift in how we approach makeup, focusing on a more realistic, relaxed, and soft appearance while using products that are gentle on the skin. During the hottest months, this kind of makeup feels especially appealing and requires less effort to maintain a fresh, unheated look.