Rollney’s profit margins fell from 28% to 6%, so it bet on robots instead of more stores
The one-man F&B biz sells over 2,000 chimney cakes a month Hungary’s official national dessert, kürtőskalács (also known as kurtos), is not exactly a familiar sight in Singapore. The chimney-shaped pastry is characterised by a caramelised crust wrapped around a hollow, pillowy centre. One of the few places you can find it is at VivoCity, […]
Rollney, an F&B business specializing in Hungary's national dessert, kürtőskalács, experienced a significant drop in profit margins from 28% to just 6%. The company decided to invest in robots instead of opening additional stores. Founded in Malaysia in 2017, Rollney expanded to Singapore in 2024 with Narresh Babu as the director of the Singapore business.
Initially selling only kürtőskalács, the company saw a decline in sales and a sharp drop in profit margins. To combat this, Narresh opted to invest in 30 soft serve vending machines, which cater to different customer groups and locations. The robotic arms of these machines have become a major attraction, drawing in more customers.
Besides the vending machines, Rollney also generates revenue through a franchise model and event rentals. The company recently closed its VivoCity store and plan to reopen it as a smaller kiosk, reducing rental costs.
Written by urgent.news from Vulcan Post's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
