Paris Baguette opens 1st store in Laos, expanding across Southeast Asia

Paris Baguette, the Korean bakery-cafe chain, has inaugurated its maiden store in Laos, marking its debut as the first Korean bakery brand to penetrate the Southeast Asian market. The company's expansion across the region now spans seven nations, including Singapore, Vietnam, Indonesia, Malaysia, the Philippines, and Cambodia. Laos, a leading economy in the Mekong region, has witnessed a rapid growth in its dining and cafe sector due to urbanization and a burgeoning middle class, coupled with an increasing fascination for Korean culture among the youthful populace, according to Paris Baguette.

In 2024, the company secured a master franchise agreement with KOLAO Group, a prominent Laotian conglomerate, to establish its presence in the region. The newly opened store is situated on the ground floor of KokKok Mega Mall Patuxay, a recently constructed shopping mall in the Patuxay district, a significant commercial hub in the capital city, Vientiane.

The 360-square-meter bakery cafe boasts a seating capacity of 72. The menu features international favorites such as the Fresh Yogurt Cream Cake, among others.