Paris Baguette opens 1st outlet in Laos

South Korean bakery Paris Baguette has opened its first outlet in Laos, marking a significant step in its global expansion strategy, according to a press release from the company. Paris Baguette, a subsidiary of South Korean food and beverage giant Paris Croissant Co., entered into a master franchise agreement with local private conglomerate Kolao Group in 2024 to establish its presence in the Southeast Asian market.

A master franchise agreement grants the master franchisee the authority to open franchise units within a designated area and subsequently sub-franchise them to third parties.

The opening of the Laos outlet is part of Paris Baguette's efforts to enhance its business network in the region and bolster its global growth engine, stated Hur Jin-soo, CEO of Paris Croissant. This strategic move is expected to leverage Paris Baguette's accumulated global business capabilities in conjunction with Kolao Group's deep knowledge of the local market, ensuring sustained growth in the Laos market, according to Hur.

As of now, Paris Baguette operates approximately 730 overseas outlets across 13 countries, including prominent markets such as the United States, Canada, France, Britain, China, and Mongolia.