'Our goal is to deliver way more value to consumers than what we charge them' — Take-Two CEO says GTA 6 'will be an incredible bargain' at its $80 base price

Take-Two Interactive CEO Strauss Zelnick has defended the $80 base price for Grand Theft Auto 6, stating that the company aims to provide more value to consumers than what they pay. Speaking during a Q&A session following the publisher's Q1 FY27 financial report, Zelnick emphasized that the game's cost is aimed at maximizing its value, ensuring a lasting experience for players.

He explained that while the game's cost has decreased compared to 20 years ago, pricing has not kept up with inflation. Zelnick affirmed that GTA 6 will be an "incredible bargain" compared to other premium AAA titles, noting the studio's reputation for overdelivering on experiences. He highlighted the ongoing success of GTA Online, which has engaged millions of players since its launch 13 years ago, suggesting that a premium experience can maintain player interest regardless of the cost.

Zelnick also noted that despite initial criticism, the Ultimate Edition of GTA 6, priced at $99.99, is selling more than the Standard Edition. The game is set to release on November 19 in two editions, with the Standard Edition priced at $79.99 and the Ultimate Edition at $99.99.