GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'
According to Take-Two Interactive CEO Strauss Zelnick, the Grand Theft Auto 6 Ultimate Edition is selling more than the Standard Edition.
Take-Two Interactive CEO Strauss Zelnick has revealed that the Grand Theft Auto 6 Ultimate Edition is outselling the Standard Edition, despite initial fan criticism. In a recent interview with CNBC, Zelnick stated that sales are skewing towards the $100 Ultimate Edition, which includes additional bonus content. It appears that the most dedicated fans are pre-ordering the premium edition, reflecting their enthusiasm for the game.
While the company has not confirmed future discounts for Black Friday or Christmas, Zelnick acknowledged that Rockstar Games had preserved the pricing for GTA 5, ensuring it remained consistent for an extended period.
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