GTA 6's $80 price is a bargain because Rockstar delivers "way more value" than it charges, says Take-Two CEO

Take-Two's CEO Strauss Zelnick contends that Grand Theft Auto VI's $80 standard edition is a great deal, given the game's exceptional value. Contrary to pre-release rumors suggesting a $100 minimum, GTA VI will be priced at $80 with a deluxe edition at $100. Zelnick emphasized that GTA VI provides more value than the price implies, aiming to make every consumer feel thrilled without feeling financially strained.

Despite the controversy surrounding locked exclusive features in the premium edition, sales data shows the Ultimate Edition outpacing the standard version, which Zelnick attributes to hardcore fans preordering. He also acknowledged that the game's price is 10% higher than current AAA game standards, but attributes this to rising production costs.

Zelnick revealed that Take-Two expects over $8 billion in revenue this year, dismissing concerns about financial strain due to the game's affordability. Additionally, he confirmed that a physical disc version of GTA VI is a possibility but stated that its absence would not significantly impact sales. Zelnick declined to disclose details about the game's exclusive look on Netflix, set to premiere six hours before its YouTube release on August 27.