London AI car firm records surge in revenue on demand for driver-tracking software

London-based AI car technology firm Seeing Machines has reported a significant surge in revenue due to increased demand for its driver-tracking software. The company, which specializes in camera and AI systems that monitor drivers' eyes and heads in real-time, has posted a 45 percent increase in revenue to $76.3 million, up from $52.8 million the previous year.

Revenue for the second half of the year alone jumped 126 percent, reaching $33.9 million in royalty income, driven by rapid integration of Seeing Machines' systems by global car manufacturers in response to new European safety legislation.

The European Union's General Safety Regulation (GSR), which took effect on July 7, 2026, mandates the use of camera-based driver monitoring technology in all new vehicles registered in Europe. This regulation has led to a 195 percent expansion in production volumes of cars using Seeing Machines' technology, reaching nearly 4.5 million units. The company also reported hitting a new quarterly production record of 2.1 million units, a 333 percent increase from the previous year.

Expecting earnings before tax to range between $10.7 million and $11.7 million for the second half, Seeing Machines anticipates closing the fiscal year with $4.3 million in cash. The company is expanding its global presence through partnerships with three new Japanese automakers and additional $40 million in program expansions with existing European manufacturers. Currently, over 8.2 million vehicles worldwide are utilizing the company's safety software.

Transport for London's commercial fleet technology, Guardian, saw a 90 percent surge in hardware unit sales during the final quarter, contributing $15 million to the firm's full-year revenue. Paul McGlone, Seeing Machines' chief executive, described the fiscal year as "pivotal," emphasizing that new legislation has solidified demand for the company's systems, with regulatory requirements playing a significant role.