Goldberg makes history with Monumental Talking Drum Installation on Cocoa House

On August 7, 2026, Goldberg Lager unveiled a monumental talking drum installation above the iconic Cocoa House in Ibadan, Nigeria. The 26-storey Cocoa House, originally completed in 1965, stands as a symbol of indigenous enterprise and perseverance, reflecting the region's history and achievements in the cocoa trade. The talking drum, deeply rooted in Yoruba culture, has been a means of communication, celebration, and storytelling for generations.

Its intricate patterns of pitch and rhythm convey a wealth of information, including praise, proverbs, announcements, and messages. Bringing the talking drum to Cocoa House bridges the past and present, offering a living tribute to Yoruba heritage. Every hour, the installation plays the rhythm of Omolúàbí, a set of values that includes character, respect, and pride in one's identity, echoing the values that have shaped Cocoa House and the region.

The installation's creator, Abdulrahman Yinusa, emphasized the historical significance of Cocoa House and the symbolic value of the talking drum, stating that the drum will remind the city that its culture is alive and thriving. Goldberg's commitment to cultural pride is evident through its "Our Beat. Our Gold." platform, which celebrates Yoruba culture's global reach and influence.

The installation received praise from various stakeholders, including marketing directors, media personalities, and cultural advocates, who believe it will remain a cherished part of the city's skyline for years to come.