France bans unsolicited telemarketing calls, with hefty fines for violators
PARIS — France has banned unsolicited telemarketing calls under a new law aimed at protecting consumers from intrusive sales pitches and shielding vulnerable people from fraudulent commercial practices. The law backed by President Emmanuel Macron’s government entered into force Tuesday. While several countries have tried opt-out systems, France is hoping more muscular obligatory opt-in rules will…
France has enacted a new law banning unsolicited telemarketing calls, with the aim of protecting consumers from intrusive sales pitches and preventing fraudulent commercial practices. The measure, backed by President Emmanuel Macron's government, came into effect on Tuesday, and replaces the previous opt-out system with obligatory opt-in rules.
Businesses are now prohibited from contacting consumers without their prior consent, and individuals can withdraw their consent at any time. The government estimates that around three-quarters of people in France have registered their numbers with the government-run service to avoid marketing calls, but consumer groups have complained that some call centers ignored the list.
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