France bans unsolicited telemarketing calls, with hefty fines for violators

France has enacted a new law banning unsolicited telemarketing calls, aiming to protect consumers from intrusive sales pitches and fraudulent business practices. Backed by President Emmanuel Macron's government, the law took effect on Tuesday. Unlike opt-out systems used by other countries, France is implementing obligatory opt-in rules, which consumer groups hope will be more effective.

Previously, individuals in France had to register their phone numbers with a government service to avoid marketing calls, but consumer groups reported that some call centers disregarded the list. Now, businesses are prohibited from contacting consumers without explicit consent, which can be withdrawn at any time.

Consumer authorities estimate that about three-quarters of French people receive at least one unsolicited sales call each week, with many receiving even more. In 2024, eleven consumer organizations jointly called for a ban, criticizing the "relentless harassment of consumers through countless unwanted telemarketing calls to both landlines and mobile phones."

Under the new law, unauthorized calls can incur fines of up to 375,000 euros for individuals and 375,000 euros per call for companies. Businesses can contact customers with new commercial offers if they have an existing contractual relationship. However, consumers may consent to receive marketing calls by checking a consent box on a form.