World Breastfeeding Week:Why every breastfeeding mother needs a support system

World Breastfeeding Week, observed annually from August 1 to 7, highlights the importance of establishing sustainable support systems for breastfeeding mothers. The theme for 2026 is "prioritise breastfeeding, create sustainable support systems." Despite the natural nature of breastfeeding, it requires mothers to acquire necessary skills, according to lactation consultant R Baby Shree of Rao Hospital. Lactation consultants emphasize the need for guidance and support, as breastfeeding is not instinctive for new mothers.

A recent programme titled "Breastfeeding and Beyond," organized by Rao Hospital, aimed to educate expectant mothers, new mothers, and their families about breastfeeding, newborn nutrition, and infant feeding practices. The session also addressed common concerns such as the misconception that a crying baby indicates insufficient milk production. Baby Shree suggests monitoring baby diaper changes and weight gain as reliable indicators of adequate milk intake.

Exclusive breastfeeding for the first six months is recommended by the World Health Organisation and UNICEF, with continued breastfeeding alongside complementary foods until at least two years of age. Infant nutrition plays a crucial role in building a baby's immunity and supporting growth and brain development. Lactation consultant Baby Shree raises concerns about the increasing use of breast pumps, noting that while they are necessary for specific medical situations, they are not required for every mother. Utilizing pumps may not accurately reflect a mother's actual milk supply.

Breastfeeding should not be associated with privileges, as a balanced diet, adequate nourishment, and confidence are essential, according to Baby Shree. Family support is vital, as fathers and other family members can bond with the baby through kangaroo care, provide comfort after feeds, ensure the mother's nutritional needs are met, and avoid undermining the mother's self-confidence regarding her milk supply.

Social media and formula marketing can further exacerbate mothers' anxieties. Baby Shree stresses that breastfeeding is a collective responsibility involving the family, healthcare professionals, workplaces, and society. Effective support systems are crucial for successful breastfeeding.