V of BTS Is a ‘True Champion’ as the New Ambassador for This Iconic Fashion Brand

V, a member of the globally renowned K-pop group BTS, has been announced as the new face of Champion, a sporty clothing label. This role follows V's existing position as a global ambassador for other high-end fashion brands like Cartier and Celine. The partnership was announced on August 10, with V representing Champion alongside Romeo Beckham, Danna Paola, Kyle Kuzma, Sofi Tukker, Megan Keller, Bella Sims, and Jaalen Best.

In photos shared on Champion's Instagram, V is seen modeling a dark blue hoodie, embodying the spirit of the campaign's tagline, "A history of wins that began with a winning spirit — and the determination to keep showing up." Champion's executive VP of marketing, Stefani Fleurant, lauded V for his "creative vision, global influence, and genuine connection with his audience," stating that these qualities make him an ideal fit for the brand.

Champion, acquired by Authentic Brands Group in 2024, aims to celebrate the many ways people inspire others through their unique identities and talents.

This is not the first time V has collaborated with fashion brands. In May, he partnered with Nike on a customizable collection for his BTS bandmates' ongoing ARIRANG World Tour. BTS, which has achieved seven No. 1 hits on the Billboard Hot 100, recently completed two shows at Gillette Stadium in Foxborough, Massachusetts, as part of their North American leg tour. The band's latest album, ARIRANG, spent three weeks atop the Billboard 200 charts.