For ‘Har Ghar Tiranga’ rallies in Maharashtra, BJP plans Gen Z outreach to evoke desh bhakti, cultural nationalism

The Bharatiya Janata Party (BJP) has commenced the week-long Har Ghar Tiranga campaign in Maharashtra to commemorate Independence Day on August 15. This initiative aims to foster patriotism and cultural nationalism among the younger generations, specifically Gen Z and Gen Alpha. The campaign marks the first public mobilization by the BJP since the protests led by the Cockroach Janta Party (CJP) at Jantar Mantar, which resulted in violent police intervention and the resignation of Union Minister Dharmendra Pradhan.

Chief Minister Devendra Fadnavis will take part in Har Ghar Tiranga events in Mumbai's Worli and Nagpur on Monday, with similar events scheduled in Pune on Tuesday. Fadnavis emphasized that the campaign is about reiterating the spirit of desh bhakti and national service, especially in the wake of student protests.

The state BJP president, Ravindra Chavan, urged the public not to view the rallies through a political lens. The BJP has called on its volunteers to participate with tricolour flags rather than party banners, aiming to engage non-BJP segments as well. The campaign will be executed at a micro level, covering all 36 districts, 355 talukas, and over 40,000 villages in Maharashtra, with active participation from the Rashtriya Swayamsevak Sangh (RSS) and its youth cell to drive the movement at the local level.