Coupang expands 'Rocket Jikgu' lineup with 600 overseas brands
Coupang is expanding its “Rocket Jikgu” direct purchase service by adding hundreds of overseas brands from the United States, Japan and Hong Kong, giving Korean consumers greater access to international products. The e-commerce giant said Monday that more than 600 overseas brands have joined its Rocket Jikgu service so far this year. Coupang launched the direct purchase service in 2017, initially…
Coupang, a leading South Korean e-commerce company, is broadening its reach by adding over 600 overseas brands to its direct purchase service, Rocket Jikgu. This expansion, announced on Monday, brings international products from the United States, Japan, and Hong Kong to Korean consumers. Rocket Jikgu, which launched in 2017, initially offered products from the U.S., but has since grown to include Hong Kong, Japan, and other markets.
The service has evolved beyond health supplements, processed foods, and agricultural products to now include beauty and fashion items. Notable additions to the lineup include J.Q. Dickinson Salt-Works, a premium salt brand from West Virginia that has been in operation for seven generations, and 21st Century, an Arizona-based health supplement manufacturer.
The Korean family-owned salt maker and the American health supplement company have both partnered with Coupang to launch their products on the platform this year.
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- Coupang expands 'Rocket Jikgu' lineup with 600 overseas brands koreatimes.co.kr
