Coupang expands 'Rocket Jikgu' lineup with 600 overseas brands
Coupang is expanding its “Rocket Jikgu” direct purchase service by adding hundreds of overseas brands from the United States, Japan and Hong Kong, giving Korean consumers greater access to international products. The e-commerce giant said Monday that more than 600 overseas brands have joined its Rocket Jikgu service so far this year. Coupang launched the direct purchase service in 2017, initially…
Coupang, a leading e-commerce platform in South Korea, is broadening its "Rocket Jikgu" direct purchase service by incorporating over 600 overseas brands from the United States, Japan, and Hong Kong. The service, launched in 2017, initially focused on products from the U.S. but has since expanded to include items from Hong Kong, Japan, and other markets. In addition to health supplements, processed foods, and agricultural products, the company has recently added beauty and fashion items to its offerings.
One notable addition to the service is J.Q. Dickinson Salt-Works, a premium salt brand hailing from West Virginia and owned by a family that has been in business for seven generations. The salt maker recently ventured into the Korean market through Coupang and began selling its products on the platform this year. Another partner joining the service is 21st Century, an Arizona-based health supplement manufacturer, which launched Heart & Harvest, a new brand specifically designed for Korean consumers.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Coupang expands 'Rocket Jikgu' lineup with 600 overseas brands koreatimes.co.kr
