Coupang expands 'Rocket Jikgu' lineup with 600 overseas brands
Coupang is expanding its “Rocket Jikgu” direct purchase service by adding hundreds of overseas brands from the United States, Japan and Hong Kong, giving Korean consumers greater access to international products. The e-commerce giant said Monday that more than 600 overseas brands have joined its Rocket Jikgu service so far this year. Coupang launched the direct purchase service in 2017, initially…
Coupang is expanding its "Rocket Jikgu" direct purchase service by adding over 600 overseas brands from the United States, Japan, and Hong Kong. This move aims to provide Korean consumers with greater access to international products. The e-commerce giant launched the direct purchase service in 2017, initially offering products from the U.S. before expanding to Hong Kong, Japan, and other markets.
Coupang has recently broadened its product lineup beyond health supplements, processed foods, and agricultural products to include beauty and fashion items. Examples of new additions include J.Q. Dickinson Salt-Works, a premium salt brand from West Virginia, and 21st Century, an Arizona-based health supplement manufacturer.
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- Coupang expands 'Rocket Jikgu' lineup with 600 overseas brands koreatimes.co.kr
