Championship all-stars to global gamble – will Ipswich's approach work?
As Ipswich prepare for their return to the Premier League, BBC Sport look at how they are approaching the transfer market differently.
Ipswich Town have been among the Premier League's biggest spenders this summer, amassing a £106.6m transfer budget. New manager Gary O Neil has emphasized a shift in recruitment strategy, tackling lessons from their 2024-25 top-flight debut. Under previous manager Kieran McKenna, most signings were from the UK and Ireland, but O Neil is now targeting players from around the globe.
The team has signed a Brazilian, a Serbian, and a Japanese player, with only Chuba Akpom from Ajax representing a British player. O Neil's ambition is to secure a place in the Premier League and maintain their presence there, focusing on acquiring athletic players with diverse skills.
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