'The level of pre-orders is unprecedented' — Take-Two reportedly made $1.39 billion in sales during GTA 6's pre-order period

Take-Two Interactive reported a staggering $1.39 billion in pre-orders for Grand Theft Auto 6 during the first half of its pre-order campaign, running from April 1 to June 30. The unprecedented sales period, which lasted just five days, has left the company astonished. Take-Two CEO Strauss Zelnick acknowledged the exceptional start to pre-orders, emphasizing that the level of pre-orders was "unprecedented and astonishing."

However, he declined to disclose specific sales numbers, stating that it's too early to predict how the numbers will translate into actual sales. The total net bookings for the quarter stood at $1.39 billion, with better-than-expected performance from NBA 2K (up 7%) and GTA franchises (up 3%). GTA 6 is set to launch on November 19, and analysts anticipate it could generate over $5 billion by the end of its launch week.