Don't believe the GenAI hype—learn from it instead, say researchers
When is a hype bubble more than just a bubble? When it becomes a mass, real-time learning event. New research published in the Academy of Management Journal by Anna Brattstrom, a professor at the University of St Andrews Business School, and Hassan Hamadi, a PhD student at Lund University, aimed to understand the hype around generative AI.
A recent study published in the Academy of Management Journal suggests that the hype surrounding generative AI, particularly with the launch of ChatGPT, should not be dismissed as mere speculation. Researchers Anna Brattstrom and Hassan Hamadi found that the conversation around ChatGPT, which occurred primarily on social media, functioned as a collective learning event rather than a typical hype bubble.
The widespread experimentation and public discussion allowed for the refinement of claims about the technology's capabilities, leading to a more nuanced understanding of its limitations and potential. The researchers advise organizations to monitor public experimentation and employee engagement with new technologies, rather than relying solely on expert commentary, to gain a more accurate understanding of the value and risks associated with these tools.
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