OpenAI Tried to Hire Influencers to Spread Love for Its Products, But It Backfired Horrendously
"People will literally sell their soul and their planet down the river for a nice free hotel room." The post OpenAI Tried to Hire Influencers to Spread Love for Its Products, But It Backfired Horrendously appeared first on Futurism .
OpenAI's effort to enhance its image through influencer collaborations took an unexpected turn, resulting in mass criticism. The company, known for its ChatGPT product, hosted its inaugural brand trip for influencers at a nature retreat near New York City. However, the campaign backfired as the content produced was largely unimpressive and focused on lifestyle aspects rather than OpenAI's flagship product.
The influencers, predominantly women, were accused of being sellouts due to their acceptance of branded merchandise and the lavish surroundings, despite the environmental implications. The post-trip content was minimal, primarily composed of lifestyle content with no clear connection to OpenAI. OpenAI defended the initiative, stating it aimed to be educational and value creators, but the backlash remained intense.
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