Ford’s new electric truck, ‘Fathom’, starts at $28,350
Due in "fall 2027," Ford said Thursday that it won't reveal what Fathom looks like until early next year.
Ford has announced its upcoming electric truck, dubbed Fathom, with an initial price tag of $28,350 when it rolls out in 2027. The final cost, inclusive of a "destination and delivery" fee, is expected to reach $29,945, just shy of the company's $30,000 target since 2025. Marking a significant gamble for Ford, the Fathom represents the automaker's second all-electric truck, following the F-150 Lightning.
The truck is set to debut on the market on a brand-new "Universal EV Platform," or UEV, and will be assembled on a novel production line aimed at minimizing costs. CEO Jim Farley is counting on the Fathom to catch up to competitors like Tesla and Chinese EV manufacturers, all while keeping the truck production in Louisville, Kentucky.
The Fathom will arrive in "fall 2027," and preorders will commence in "early 2027." Among the truck's features are Apple Maps integration, Android Auto, and Apple CarPlay support. Notably, Apple's next-generation CarPlay Ultra will not be compatible with the Fathom. The Fathom will accommodate five passengers, offering more interior space than a Toyota RAV4, and will come equipped with a high-resolution touch screen, a digital car key, and bidirectional power capability.
Ford's BlueCruise advanced driver assistance system will be integrated into every Fathom, though buyers may have to pay an additional fee to enable hands-free driving. The truck's starting price includes the "standard range" lithium iron phosphate battery pack, but the specific range remains undisclosed. The Fathom's name signifies Ford's commitment to creating a vehicle that caters to the evolving needs and preferences of modern drivers, emphasizing adaptability over traditional specifications.
With the Fathom and other vehicles built on the UEV platform, Ford aims to design electric powertrains from the ground up, potentially offering better range, efficiency, and overall packaging. The Fathom is the first UEV platform vehicle to be designed from scratch for electric powertrains, making the most of talent from Rivian, Tesla, and Apple's defunct car project.
The truck's price point is a notable achievement in a market where the average new car costs $50,000, as it won't face much competition in that price range, primarily competing with the spartan Slate pickup and a few non-truck EVs like the Chevy Bolt. Ford's success with the affordable Maverick pickup, available in both internal combustion and hybrid powertrain options, underlines the Fathom's potential to replicate that success in the electric truck segment.
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