AirPods Pro 3 plunge to $189 at Amazon, 30-day best price

The 13-inch MacBook Air M5, equipped with Apple's latest M5 chip, is now available at Amazon at a reduced price of $1,199, marking the lowest price point since Apple implemented a broad price increase across its MacBook and iPad range in June, a deal that has now expired. This price drop represents a 13% discount off the original list price.

Despite Amazon matching Apple's recent price hike, it still offers a slightly lower price point for this model compared to Apple's own store, where the same 13-inch MacBook Air M5 starts at $1,134. The price hike is largely attributed to high demand for RAM and NAND flash storage, driven by the burgeoning AI industry, which has led to a shortage of these components for consumer electronics.

Apple CEO Tim Cook had previously hinted at an impending price increase in an interview with the Wall Street Journal, revealing that higher prices were becoming inevitable. Despite this, the M5 MacBook Air continues to be ZDNET's Editor's Choice, lauded for its balance of features, design, and user experience, and is recognized as a reliable recommendation for most users.

The deal's benefits are acknowledged, though not the absolute lowest prices seen historically due to the current demand for device components.