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Apple holds 65% of the premium smartphone market as segment reaches record high

Counterpoint Research says Apple captured 65% of the premium smartphone market in the first half of 2026, as the segment grew to a record 29% of global smartphone sales. Here are the details.

Apple holds 65% of the premium smartphone market as segment reaches record high

We haven't written up this one. 9to5Mac has the full story — the link below goes straight to it.

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