Apple continues to dominate premium smartphone market share in 2026
For smartphones selling at over $600, Apple owns 65% of that market and grew 9% year over year in the first half of 2026. However, Chinese brands are making a dent in local market share. iPhone demand increases Apple's premium market share Apple ships 23% of all smartphones sold globally and captures 49% of all profit . It's a behemoth on its own, but when accounting for smartphones in the $600…
Apple continues to dominate the premium smartphone market in 2026, commanding a 65% share according to a report from Counterpoint Research. This figure represents a 9% increase year over year, despite a decline from the 74% market share they held in 2022. The iPhone remains a behemoth in the industry, accounting for 49% of all profit generated from smartphone sales globally. However, Chinese brands are making inroads in local markets, suggesting a shifting landscape in the premium smartphone sector.
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