Adobe’s new plug-in turns ChatGPT into a Canva rival with a magical twist
Adobe has integrated more than 70 of its creative and productivity tools—from Photoshop, Premiere, Express, Acrobat, Firefly, Illustrator, and InDesign—into a single plug-in that lives inside ChatGPT. Users can describe what they want in plain language, and the machine builds photos, videos, social posts, and PDFs. It all sounds really useful and frictionless, but the best thing about it may be…
Adobe has unveiled a groundbreaking plug-in that integrates over 70 of its creative and productivity tools into the popular ChatGPT platform, transforming it into a Canva rival with a fascinating twist. Users can now input their desired outcomes in simple language, and the AI-powered system will automatically generate photos, videos, social media posts, and PDFs using various Adobe tools.
Forest Key, Adobe's vice president of Firefly and Agentic AI, emphasizes the delightful element of unpredictability that ChatGPT brings to the process, as it interprets requests and combines tools in creative ways. Key explains that ChatGPT acts as an interpreter, understanding user commands based on its knowledge of the user's past interactions and Adobe's backend.
The plug-in is currently available globally on ChatGPT's web and mobile apps, as well as ChatGPT Work and Codex, consolidating previously separate Adobe apps into one central platform. With this seamless integration, users can create everything from consistent photo styles to customized design templates and infographics. The plug-in operates on a 'progressive disclosure' model, allowing users to start with high-level suggestions and then add finer controls as needed.
Express templates provide layout guidance, while the ability to export files into Adobe's full apps enables pixel-perfect editing. Adobe's approach is a departure from traditional software design, embracing non-deterministic behavior to cater to a wider range of users and use cases. This launch positions Adobe to directly compete with Canva, leveraging its vast array of tools and AI capabilities, with paid tiers offering additional features and capabilities.
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Also reported by 3 other outlets
- Sources: Canva slashed revenue growth forecast as heavy use of new AI features drove up costs and slowed their rollout, while more Canva users turned to ChatGPT (The Information) theinformation.com
- Adobe launches ChatGPT plugin for Photoshop, Acrobat techinasia.com
- Stop jumping between Adobe apps with this new ChatGPT plugin androidauthority.com
