WhatsApp became an unstoppable cultural force
In Lagos, Nigeria, actress Etinosa Idemudia, star of the Nollywood film Osas and Nosa, credits the messaging app WhatsApp for her film's success. With 51 million users in Nigeria, WhatsApp reigns supreme as the country's most influential social media platform. Idemudia, who boasts over 200,000 followers on her WhatsApp channel, Etinosa TV, leverages the app to promote her film, sharing trailers, clips, and behind-the-scenes content.
Her personal and intimate tone on WhatsApp allows her to establish a genuine connection with her fans, fostering a supportive and engaging community. Unlike other platforms like Facebook and Instagram, where she faced trolling, Idemudia found a safe haven on WhatsApp, where she receives only positive engagement through emojis and comments.
WhatsApp's popularity extends far beyond Nigeria, boasting 2 billion users worldwide and serving as a lifeline for people in various aspects of their lives. From school and work to news, shopping, and even medical appointments, WhatsApp has become an integral part of daily life for many. In Bangladesh, the platform is so popular for matchmaking that it has earned the nickname "Halal Hinge."
In India, over half of the population trusts WhatsApp as a reliable news source. In Saudi Arabia, WhatsApp has facilitated 33% of blood donors' connections. Globally, WhatsApp plays a crucial role in diaspora communities, enabling users to maintain connections with loved ones abroad and share cultural experiences. For Nigerian content creators, Brazilian shopkeepers, and Indian aunties, WhatsApp is often the only app they require.
The app's intimate feel, with features like blocking contacts, muting users, and hiding online status, provides users with a sense of control and privacy that other social media platforms lack.
Written by urgent.news from Rest of World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
