Stellar Blade boss completely misses the point of why people are upset with Blood Rain's AI slop video: 'The AI is not creating [Evie] from scratch'

ShiftUp developer Hyung Tae Kim has clarified the misunderstanding surrounding the generative AI used in the promotional video for their upcoming game, Stellar Blade: Blood Rain. Kim insists that Evie, the main character, was meticulously handcrafted by their talented artists and modelers over the course of a year, and that AI was only utilized to render and present the character based on their existing design and craftsmanship.

The developer emphasized that they would appreciate it if viewers would consider this distinction when interpreting their work. However, the video in question featured numerous aspects created by AI, including the morphing of Evie's suit, the unpleasant AI-generated sound effects, and garbled AI language on signs and vending machines.

Furthermore, the accompanying song was also AI-generated, despite the studio employing skilled composers for the project. This apparent over-reliance on AI generation for marketing materials, despite the availability of human talent, undermines the intended character design and devalues the overall image of the game. The CEO's history of embracing AI since around 2022 further underscores the disappointing nature of this decision.