Stellar Blade: Blood Rain's AI slop music video is terrible for us all
ShiftUp's marketing tactic has backfired.
ShiftUP CEO Kim Hyung Tae has been vocal about his support for AI technology, but his company's latest marketing decision has raised concerns. They have released a music video for Stellar Blade: Blood Rain, the highly anticipated sequel to 2024's Stellar Blade, that appears to be AI-generated. The video features Evie, the game's protagonist, with a skin-tight outfit showing unexpected details and parts of her outfit appearing and disappearing.
Accompanying the video is an AI-generated song that critics describe as shrill and devoid of soul. This music video and song fail to capture the essence of the game and its universe, instead presenting a starkly different and unappealing image. The company behind this project, ShiftUp, is one of the top gacha game earners and boasts a team of talented musicians and composers.
It is disappointing to see such a lack of effort and creativity from a company with the resources to produce better content. The author urges readers to question the decision to use AI-generated content in games and express their disapproval, emphasizing the importance of preserving the human touch in gaming for the sake of the hobby's artistic value.
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