Dabur Honey, coconut milk and more face FSSAI ban over ‘misleading’ 100% claims | Check full list
The FSSAI said it has banned Dabur India products for using “100 per cent” claims. The regulator said such labelling violates the law and constitutes false advertising.
The Food Safety and Standards Authority of India (FSSAI) has banned several Dabur India products for making misleading "100% purity" claims on their packaging. This includes popular items like Dabur Honey, Apple Cider Vinegar, Virgin Coconut Oil, Sesame Oil, Cow Ghee, Coconut Water, and Coconut Milk. The FSSAI asserts that such labeling is ambiguous, unverifiable, and likely to mislead consumers, hence violating the FSS (Advertising & Claims) Regulations, 2018.
The regulator had previously given Dabur India a notice to withdraw these products, but the company failed to take "satisfactory corrective action". Dabur has been ordered to immediately halt sales of the affected products and submit a compliance report within 15 days. Consumers are advised to be cautious of products with "100% purity" claims, as the FSSAI's findings suggest these may not accurately reflect the product's quality.
Written by urgent.news from Live Mint's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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