Zac Brown Gives Every Concert Attendee at Fenway Park a Free Cruise
The massive giveaway was announced just before Zac Brown Band performed “Same Boat.” Zac Brown Gives Every Concert Attendee at Fenway Park a Free Cruise Alex Krinsky
On Sunday night, Zac Brown Band surprised over 37,000 concert-goers at Fenway Park by offering each attendee a complimentary two-person cruise aboard the Beachcomber. The band announced the generous giveaway shortly before performing their hit song "Same Boat," saying, "Tonight we're going to do something even Jimmy would say is crazy.
I'm buying every single person here a cruise for two people on the boat." The promotion, valued at more than $40 million and hailed as the largest surprise audience gift in live entertainment history, was part of Zac Brown Band's partnership with Margaritaville at Sea. The cruise company had previously offered four fans a chance to win a trip per tour stop, but this Fenway Park promotion extended the offer to the entire crowd.
The Beachcomber cruise ship, set to begin sailing from Miami in January 2027, will feature a live music venue called Same Boat, co-designed by Brown in collaboration with the late Jimmy Buffett. This marks Zac Brown Band's 15th consecutive sold-out appearance at Fenway Park, where they hold the record for the most concert tickets sold by an artist.
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