Fifa’s Infantino sought Trump’s backing after failed World Cup sell-off plan

Fifa president Gianni Infantino reached out to the Trump administration for assistance after his attempt to sell a portion of the World Cup's commercial rights was unsuccessful, according to a New York Post report citing sources close to the situation. The proposal to sell approximately 20% of the rights to a private investor-backed entity was abandoned on Friday, sparking a wave of criticism towards Infantino.

The US president and Infantino have maintained a close relationship, frequently appearing together at soccer events, including the World Cup co-hosted by the US, Mexico, and Canada in 2025. Infantino received the inaugural Fifa Peace Prize from Trump in December 2025, marking him as the first recipient of the award. Infantino's candidacy for another term as Fifa president from 2027 to 2031 is under increased scrutiny following the failed plan, with Trump and Infantino's bond drawing more attention in light of the controversy.