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Amazon becomes the fifth company to reach a $3T market cap, joining Nvidia, Alphabet, Microsoft, and Apple; its stock closed up 4.58% on Monday (Jeran Wittenstein/Bloomberg)

Amazon.com Inc. surpassed $3 trillion in market value for the first time, becoming only the fifth company to ever reach the milestone.

Amazon's Jeff Bezos reflected on the surprising growth of his company that began with a garage startup in 1995. He recalled the challenges of setting up the necessary equipment and changing the name of the company from Cadabra to Amazon. Now, Amazon is the largest company in the world by revenue, surpassing Walmart, and is on track to reach a $1 trillion revenue threshold.

Bezos, who stepped down as CEO in 2021 to become executive chair, remains focused on customer obsession, which he believes is the key to the company's success. The company continues to invest heavily in AI, with a $131 billion investment in 2025 and an estimated $200 billion in 2026, largely on AWS and generative AI. Bezos also highlighted Amazon's chips business as a potential new pillar.

Despite the competition in AI, Bezos remains optimistic about the company's future, emphasizing the importance of low prices, fast delivery, and a vast selection, core principles that put Amazon on the map and keep customers returning.

Written by urgent.news from Fortune's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.

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